40% discount means Dave pays 60% of the usual price.

• Percentage paid = 100% − 40% = 60%
• Price paid = 60% of $15 = \(\frac{60}{100} \times 15\) = 0.6 × 15 = $9
• Alternatively: Discount = 40% of $15 = $6; Price paid = $15 − $6 = $9

Final Answer: $9