Let original length = L and original breadth = B.
Original area = L × B.

• New length = L × 1.10 = 1.1L
• New breadth = B × 0.90 = 0.9B
• New area = 1.1L × 0.9B = 0.99 × (L × B)
• New area = 99% of original area

Final Answer: 99